Company News, Marketing News

Dads Get Their Due, Thanks to Dove

New campaign from Dove counts the ways.

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By: TOM BRANNA

Editor

Dads care…well, most of them anyway. In a new survey conducted by Dove, nearly three-quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media. As a brand committed to portraying how real men care, Dove Men+Care is releasing a new, touching short film that spotlights the expanding and often unrecognized ways dads care for their children. Entitled “Calls For Dad,” the film features real moments ...

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